Hey, I'm Haryo Prabowo

Marketing Manager turning 1.2B budgets into >1150% ROI — with data science rigor, SEO/SEM expertise, and a knack for launching products that scale.

Performance Marketing SEO / SEM Data Science Marketing Analytics Google & Meta Ads

About

I'm a Marketing Management graduate from Universitas Indonesia with 4+ years of experience in digital marketing and performance growth. I lead campaigns, build dashboards, and launch products — always grounded in data.

Currently Marketing Manager at Bani Aqiqah, where I manage a 1.2B marketing budget across multi-channel campaigns and consistently hit >1150% ROI. I've increased product contribution margin up to 3x and led the launch of 5 product lines in 3 months.

I also bring a data science lens — Python, SQL, and analytics tooling — to turn messy marketing data into clean, actionable insights. I'm comfortable sitting at the intersection of marketing, product, operations, and finance.

>1150%
Consistent campaign ROI at Bani Aqiqah

Experience

Marketing Manager

Bani Aqiqah · Jan 2022 – Present · Bekasi
  • Managed a 1.2B marketing budget across multi-channel campaigns with >1150% ROI.
  • Increased unit contribution margin up to 3x by launching new products and overseas sites.
  • Directed social media, creative, and advertising strategy; maintained Google & Meta partnerships.
  • Built real-time sales & marketing dashboards for funnel insights.

Digital Marketing Executive

Bani Aqiqah · Jan 2022 – Jun 2022 · Bekasi
  • Planned and executed social media, Google Ads, and Facebook Ads for the company and clients.
  • Built reporting systems and WordPress-based marketing assets that drove revenue growth.

Sales Trainee Academy

Ruangguru · Sep 2021 – Dec 2021 · Bekasi
  • Organized and presented student webinars; refined negotiation through structured sales training.

Operations Intern

PT Surveyor Indonesia · Feb 2020 – Jul 2020 · Jakarta
  • Built automated Excel workflows that cut ADOPS survey invoicing time by ~50%.
  • Led intern team on YoY revenue analysis used by division stakeholders for business decisions.

Tech & Tools

Google Ads
Meta Ads
SEO / SEM
Google Analytics
Python
SQL
Excel / VBA
WordPress
GitHub
Dashboards

Projects

Claude-Autopilot

Standalone CLI fork for automation workflows.

TypeScriptCLI

Tomato Roll Site

Business website built with Payload CMS and Next.js, all backed by PostgreSQL.

Next.jsPostgreSQLPayload

Customer Classification

Classification project on telemarketing effectiveness in banking.

PythonJupyterML

Exploratory Data Analysis

Python-based EDA project with structured analysis and visuals.

PythonEDA

UK Bank Customer Dashboard

Bank customer dashboard built with Google Data Studio.

AnalyticsDashboard

Education

B.Sc. Management (Marketing)

Universitas Indonesia · 2015 – 2020

Data Science Bootcamp

Dibimbing.id · 2021 – 2022

Contact

I'm open to freelance projects, remote roles, and collaborations. Reach out and let's talk.